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The new financial year heralds new opportunities to reap the rewards of Keno in your club.
Victoria’s vibrant clubs emerged as a beacon of success for Keno in FY24, laying a strongfoundation for future growth in the new financial year.
Led by a surge in player engagement and other strategic initiatives, Victorian clubs not only grew their market share but also set a new standard for Keno in venues across the country.
Keno National Partnership Manager Luke Harrison said Victorian clubs had created a remarkable narrative of success in FY24 that Keno was keen to further support in FY25.
“The remarkable growth we saw in Victorian clubs last financial year surpassed many other channels and is a testament to their commitment to creating an unparalleled experience for our players,” he asserts.
“It reflects the successful implementation of strategies to enhance player engagement and satisfaction within the vibrant and social setting of clubs.”
Together We Play
“With the recent launch of our new brand campaign, Together We Play, we hope to help Victorian clubs maintain their leading position into the new financial year,” Mr Harrison added.
“Together We Play highlights the social connections that both Victorian clubs and Keno offer to customers. At the heart of the Together We Play campaign lies the belief that Keno is more than a game of chance, it’s a social experience that brings people closer.”
In recent years, Victorian clubs have invested heavily in enhancing customer experiences, from revitalising their physical spaces to elevating their food and beverage offerings. These efforts have not only attracted new patrons but have also solidified the loyalty of existing customers seeking a diverse and enjoyable social environment.
Highlighting the impact of these investments and initiatives, there has been a notable increase in Keno sales in Victorian clubs year-on-year.
This uptick in ticket count signifies a growing player base actively participating in the Keno experience across the state.
The power of Replay and Bonus
Another factor contributing to this engagement is the Replay feature, which players are increasingly using.
This simple function on the Keno terminal allows players to effortlessly replay their favouritenumbers, providing another chance to win and adding convenience and excitement to every visit.
The Replay button becomes active in the session history after a Keno ticket is scanned, creating a golden opportunity for venues to amplify customer excitement and keep the dream of winning alive.
Mr Harrison says informing patrons about Keno’s varied offerings and their multiple benefitsfosters deeper engagement.
“Offering a Replay option for winning tickets further engages customers and can lead to increased sales. Many patrons are unaware of these possibilities, making it essential for staff to initiate a dialogue and educate them on the various aspects of the game,” he says.
“Another example of this is Keno Bonus – the revelation that selecting the Bonus feature on their Keno coupon could multiply potential prizes up to tenfold can be powerful.”
Harrison emphasises that developing a personal rapport with customers is fundamental.
“Developing a personal rapport with customers and explaining the benefits of increased bets and ticket replays can significantly enhance their overall Keno experience,” he adds.
“Informing customers about growing jackpots, ongoing promotions, game costs, and past winners contributes to more informed and engaged players in your clubs.”
Victorian clubs’ success with Keno extends beyond traditional gameplay formats. Games like the 4, 5, and 6 Spot games, along with jackpot offerings and the innovative Keno Advanced, have all contributed to broadening Keno’s appeal and accommodating diverse player preferences.
“By leveraging technology, enhancing player experiences, and fostering community ties, Victorian clubs are not only redefining the Keno experience but also setting a precedent for sustainable growth and innovation.”
Spotlight on Keno promotions
Mr Harrison says Victorian clubs’ achievements are not merely the result of chance but rather the outcome of concerted efforts and strategic planning.
“The collaborative efforts of Victorian clubs, their staff, and Keno have not only propelled the game to new heights but have also created a vibrant and thriving community of players,” he states.
“This holistic success is a testament to meticulous planning, innovative strategies, and a deep understanding of customer dynamics.
“Looking ahead to FY25, initiatives such as local area marketing campaigns and promotions tailored to customer preferences can play a pivotal role in further enhancing Keno’s visibility.”
As Victoria continues to drive Keno sales growth, Mr Harrison says the synergy between clubs and Keno remains a cornerstone of this ongoing success story.
“With FY25 on the horizon, the stage is set for Keno to further support Victorian clubs to continue their journey of success, enriching the lives of players and communities alike.”
To find out how Keno can support your club in FY25, reach out to your Keno Sales Executive today.
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In FY25, Victorian Keno players enjoyed almost 10 million wins worth more than $131.9 million.
For many club patrons across Victoria, FY25 was a year to remember – all thanks to a life-changing Keno win.
Victorian players had a standout year, tallying over 9.9 million Keno wins collectively worth than $131.9 million in prize money.
In FY25, Keno players across the eastern states of mainland Australia celebrated more than 76 million wins collectively worth more than $1.2 billion.
During this time, Keno crowned 20 millionaires and multi-millionaires who together took home more than $57.9 million. Two of these major jackpot winners were from Victoria.
Laverton woman thanks ‘manifestation magic’ for Keno win
A Laverton woman shared she was left thanking the universe after she scored a $60,000 Keno Classic 8 Spot prize at Club Laverton in the weeks leading up to last Christmas.
“It was a big surprise! Especially coming up to Christmas, it’s perfect!” she cheered.
“Do you want to hear something really funny? I just wrote in my diary the day before winning, ‘Thank you, universe, for my Keno 8 Spot win’. Then it really came true!
“I’m a firm believer in the law of attraction and manifestation, and I love affirmations!
“It was awesome seeing all eight numbers pop up on the screen.
“I’ve had a few wins in Keno over the years. It’s like the stars align for me when I play - it’s my thing!”
Club Laverton manager Gus Alimovski said the team happily shared in the excitement with their major Keno winner.
“What an incredible win for our patron! It’s always great hearing these winning stories, and now we have another one to share with our patrons,” he said.
“We’re thrilled for our customer, and we hope to see more Keno winners in our venue soon.”
All eyes on a winning FY26
Keno’s National Partner Manager Luke Harrison said he couldn’t wait to see which Victorian clubs welcomed the next big Keno winners.
“Last financial year, players at Victorian clubs celebrated some impressive victories,” he said.
“A key highlight has been the growing popularity of Keno’s Bonus and Replay features among club patrons. This trend reflects how venues are successfully connecting with their customers, sharing updates on jackpot increases, promotional offers, and game enhancements.
“When players opt into Keno Bonus, they unlock the chance to multiply their winnings by up to ten times, while the Replay option adds another layer of excitement.
“Many players are still unaware of these features, making it vital for staff to start conversations and educate them on the full range of Keno possibilities!”
Mr Harrison said the solid Keno performance at Victorian clubs last financial year laid a strong foundation for continued success in FY26.
“Clubs across Victoria are embracing fresh approaches to elevate the customer experience, and Keno’s rising popularity is playing a key role in that journey,” he said.
“There’s also a wide array of Keno resources available to clubs, from eye-catching point-of-sale materials to engaging promotions, all designed to keep the game front and centre.
“As the new financial year unfolds, Keno is looking forward to celebrating more big wins for Victorian club patrons, and more success stories for the clubs that host them.”
Contact your Business Development Manager to find out how Keno can best support your club in FY26.
Visit Keno Connect for more information on maximising Keno in your club - www.kenoconnect.com.au
