“Welcome to the Every 1 Café…” This warm greeting is heard by over 1,000 guests as they step into the café at Amstel Club Bistro on a Friday morning at 9:30 am.

The greeting comes from one of the 15 remarkable team members who make up the café staff, their enthusiasm and sincerity shining through. The enticing aroma of freshly brewed coffee fills the air, while lively chatter from the team at the coffee machine adds to the vibrant atmosphere. Guided by an experienced Amstel Club team member, they eagerly hone their skills in crafting the perfect cup of coffee.

Once you’re seated, you’ll find your table adorned with flyers detailing our café and a simple price list of drinks and muffins—each item just $2. It’s an offer you won’t find at any other local café, but we’ll get to that in a moment.

A staff member will take your order and return with a jar for cash payments. Shortly after, your coffee or drink arrives, and we hope you enjoy it as much as we enjoy serving you.

This has been the experience of over 1,000 patrons who have supported the Every 1 Café since its launch in February 2023. In just 20 months, more than 3,000 drinks have been served, and the café has become a beloved part of the Cranbourne community.

The Every 1 Café was the vision of Jo Muir, Amstel Club’s Inclusion Manager, who saw an opportunity to provide hands-on hospitality training for people living with disabilities. This café offers a nurturing environment where team members take their first steps into the world of hospitality, learning in a setting that is inclusive, supportive, and full of opportunity.

Click through the photo gallery below to view a selection of images.

There’s a common misconception that people with disabilities face significant barriers to personal growth and skill development. At Amstel Club, we passionately disagree. Through our inclusivity programs, we’ve witnessed our team members surpass their goals, build confidence, and take on new challenges each week.

“I couldn’t be prouder of what Amstel Club has done, not only to raise awareness about inclusion but to lead by example,” says Jo Muir. “Seeing our team grow in confidence and ability has been the most rewarding part of my role. This café is more than a training ground—it’s a place where lives are transformed and conversations about inclusivity come to life.”

Amstel Club’s inclusivity programs provide real-world training for nine individuals living with disabilities, equipping them with essential skills for future employment in hospitality. These programs cover everything from greeting and seating guests, to taking orders, preparing coffee and milkshakes, and clearing tables—skills that open doors to paid work in the local hospitality sector.

This innovative project, supported entirely by Amstel Club, extends far beyond the café’s walls. “The smiles we see on our team members’ faces during each shift are proof of the immense impact this café has on their lives,” says Daniel Muir, Managing Director of Amstel Club. “It’s my hope that inclusivity initiatives like ours become the norm across the country.”

The café’s impact has sparked meaningful conversations within the internal Amstel staff community around the areas of disability and mental health. Amstel staff are eager to participate, and we now have a waiting list of employees wanting to help train the café team.

At Amstel Club, we firmly believe that everyone deserves the chance to succeed, and our inclusivity programs are breaking down barriers for those living with disabilities. Not only does the Every 1 Café offer valuable training, but it also gives back to the community. The money raised during our weekly two-hour café sessions is donated to local charities. So far, we’ve contributed $1,500 to the local SES, $1,000 to Beyond Blue, and smaller amounts to various other community groups. We expect to raise $10,000 by the end of this year.

The café’s success has extended far beyond our bistro, with features on our Facebook and Instagram pages, coverage in local papers, radio interviews, and even a segment on Channel 7. This visibility benefits not only the café team but also Amstel Club, driving conversations about inclusivity and encouraging community engagement.

Every 1 Café is just one part of the disability inclusion program that Amstel Club has been running for the past two years. To date, we have provided fully paid employment for nine people living with disabilities in our bistro, offering more than 1,200 hours of work. Our inclusive staff are treated like any other Amstel staff member—they wear the same uniforms, earn the same wages, and are fully integrated into the club’s workforce.

Looking ahead, Amstel Club is excited to welcome more inclusive staff into new and existing programs. “The heart of our club is community,” says Daniel Muir, “and providing these opportunities is simply what community clubs do. I am immensely proud to work with such extraordinary individuals, and I can’t wait to see our inclusivity programs continue to thrive.”

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