The new financial year heralds new opportunities to reap the rewards of Keno in your club.

Victoria’s vibrant clubs emerged as a beacon of success for Keno in FY24, laying a strongfoundation for future growth in the new financial year.

Led by a surge in player engagement and other strategic initiatives, Victorian clubs not only grew their market share but also set a new standard for Keno in venues across the country.

Keno National Partnership Manager Luke Harrison said Victorian clubs had created a remarkable narrative of success in FY24 that Keno was keen to further support in FY25.

“The remarkable growth we saw in Victorian clubs last financial year surpassed many other channels and is a testament to their commitment to creating an unparalleled experience for our players,” he asserts.

“It reflects the successful implementation of strategies to enhance player engagement and satisfaction within the vibrant and social setting of clubs.”

Together We Play

“With the recent launch of our new brand campaign, Together We Play, we hope to help Victorian clubs maintain their leading position into the new financial year,” Mr Harrison added.

“Together We Play highlights the social connections that both Victorian clubs and Keno offer to customers. At the heart of the Together We Play campaign lies the belief that Keno is more than a game of chance, it’s a social experience that brings people closer.”

In recent years, Victorian clubs have invested heavily in enhancing customer experiences, from revitalising their physical spaces to elevating their food and beverage offerings. These efforts have not only attracted new patrons but have also solidified the loyalty of existing customers seeking a diverse and enjoyable social environment.

Highlighting the impact of these investments and initiatives, there has been a notable increase in Keno sales in Victorian clubs year-on-year.

This uptick in ticket count signifies a growing player base actively participating in the Keno experience across the state.

The power of Replay and Bonus

Another factor contributing to this engagement is the Replay feature, which players are increasingly using.

This simple function on the Keno terminal allows players to effortlessly replay their favouritenumbers, providing another chance to win and adding convenience and excitement to every visit.

The Replay button becomes active in the session history after a Keno ticket is scanned, creating a golden opportunity for venues to amplify customer excitement and keep the dream of winning alive.

Mr Harrison says informing patrons about Keno’s varied offerings and their multiple benefitsfosters deeper engagement.

“Offering a Replay option for winning tickets further engages customers and can lead to increased sales. Many patrons are unaware of these possibilities, making it essential for staff to initiate a dialogue and educate them on the various aspects of the game,” he says.

“Another example of this is Keno Bonus – the revelation that selecting the Bonus feature on their Keno coupon could multiply potential prizes up to tenfold can be powerful.”

Harrison emphasises that developing a personal rapport with customers is fundamental.

“Developing a personal rapport with customers and explaining the benefits of increased bets and ticket replays can significantly enhance their overall Keno experience,” he adds.

“Informing customers about growing jackpots, ongoing promotions, game costs, and past winners contributes to more informed and engaged players in your clubs.”

Victorian clubs’ success with Keno extends beyond traditional gameplay formats. Games like the 4, 5, and 6 Spot games, along with jackpot offerings and the innovative Keno Advanced, have all contributed to broadening Keno’s appeal and accommodating diverse player preferences.

“By leveraging technology, enhancing player experiences, and fostering community ties, Victorian clubs are not only redefining the Keno experience but also setting a precedent for sustainable growth and innovation.”

Spotlight on Keno promotions

Mr Harrison says Victorian clubs’ achievements are not merely the result of chance but rather the outcome of concerted efforts and strategic planning.

“The collaborative efforts of Victorian clubs, their staff, and Keno have not only propelled the game to new heights but have also created a vibrant and thriving community of players,” he states.

“This holistic success is a testament to meticulous planning, innovative strategies, and a deep understanding of customer dynamics.

“Looking ahead to FY25, initiatives such as local area marketing campaigns and promotions tailored to customer preferences can play a pivotal role in further enhancing Keno’s visibility.”

As Victoria continues to drive Keno sales growth, Mr Harrison says the synergy between clubs and Keno remains a cornerstone of this ongoing success story.

“With FY25 on the horizon, the stage is set for Keno to further support Victorian clubs to continue their journey of success, enriching the lives of players and communities alike.”

To find out how Keno can support your club in FY25, reach out to your Keno Sales Executive today.